Sunday, August 29, 2010


We're online this morning found a series of black and white photos, with pink moustache pasted on it. We were questioning ourselves why. After few clicks we found out that it was a campaign for the opening of two new stores and the campaign, it's an interesting one.

So there will be a new store in town lad and lassies!

1. What is pink moustache campaign?
Pink Moustache is a short campaign hosted by Voila Store and Soled Store. Voila store is a new consignment store that carries a wide range of women's local brands. Whilst Soled is a shoe stores that carries local footwear brands (mostly men's shoes). The pink moustache it self is actually the logo of voila store. This whole campaign is a branding strategy for voila store, to mark its existence in Jakarta retail map.

2. What is the objectives of the pink moustache campaign?
The campaign's objectives are basically to raise awareness for many good quality local brands and to welcome the new store.

3. Why pink?
Well pink because Voila is a girl store. Pink. As simple as that.

4. After people send their address (which I don't know what kind of address you guys were referring to, is it home address, or website or what?) what will they get?
Home address..they'll get an invitation via post..but for now the list is full..and they'll just get an e-invitation

5. What kind of products were you guys specifically referring to?
Voila - Clothes and accessories -Proud Parents, Lilou, Never Understand, Eclectica, Screaing Cheap, Sou Brette
Soled - Naima, suedehead, amble

So lads and lassies,
As easy and fun as it sounds, support 'pink moustache' by attaching the 'stache on your picture and use it as your profile picture from aug 21st - sept 3rd.
Ask your friends to join by creating the pink moustache album, just like this one.

Still doing the scanner euphoria. HA!


The store will be open on September 3rd, 2010.
For invitation, send an email to
More info: Indra Dwiputra (owner) at

OH MY! We almost forgot.
Here's the moustache you can paste on your photo.


Tuesday, August 24, 2010

Dionne je slušný fotoaparát

Dionne is one decent camera.


Submit your lomo photos to to be featured in next month's post.

Monday, August 23, 2010


Who says you need a camera to have fun?



Stay put because your scanner is waiting.


Sunday, August 22, 2010


Hello~ This is not an interview, not an album review nor a travel diary, this post is just a little welcome greet for our "big" little gift we had for our self! We can call this as... A semester break gift. Yaaaay~

PS: Silly us, we actually scanned the camera. But look what we did, WE JUST MADE AN AWESOME PHOTO!

Lads and Lassies, introducing and welcoming new member of the About family, Algebra Jr.
Obviously an Instax 120, not a handy camera, it's even wider than most of DSLR cameras. But Algebra came just in time, because we promised ourselves that starting from now, if we have a live interview, we'll have them snapped by Algebra.

Oh well, first trial is always fun!
Have fun reading our posts, requests of artists, places, gig or album you want us to review can be sent to our email, yes.
Our first trials :

Rubben Victor, La Tessa and Aditya Anggariady at Beatfest

Ruang Rupa friends

Tuesday, August 3, 2010

what others can only imagine.

Albert Judiyanto, Jakarta based photographer is one of the best photographers around and is also one of our favorite photographers. There is no doubt he can work a camera. You'll see why..

If someone payed for an all expense trip to anywhere in the world, where would you like to go?
Las Vegas for sure

Who is your favorite photographer?
Juergen Teller, Hedi Slimane

What keeps you up at night?

Why do you photograph?
Because i know how to work a camera

Where do you want to be when you wake up?
Playboy Mansion.



Iga Massardi is a very good friend of ours and a hell of a guitarist. I'm pretty sure when you think about The Trees and The Wild, you think about him. He might seem serious on stage but with us.. Oh no no no!

What kind of music captures you and why?
ROCK! I am an aggressive young man who's introverted. So ROCK can really represent me from it's energy, harmony and expression. Rock is very diverse.. From Led Zeppelin to Tame Impala.Well the point is anything expressive.

ROCK! saya adalah pemuda agresif yang introvert. jadi ROCK sangat bisa mewakilkan saya dari segi energi, harmonisasi, dan ekspresi. Rock sangat luas. Dari Led Zeppelin sampe Tame Impala. Intinya sih musik yg ekspresif gitu loh..

If you could be anywhere in the world right now, where would you be?

Why do you play music?
Me playing music is equivalent to breathing. From the moment I wake up and poo, music is all I think about. Guitar, effects, guitar amplifiers. When other people are thinking about buying clothes, I don't. All I read are guitar magazines. Guitarist & Guitar World Mag.

Kamu ini kok kaya baru kenal saya aja.. *ember.. saya itu main musik sama kayak nafas. dari bangun tidur sampe cebok yg saya pikirin itu cuma musik, gitar, efek gitar, ampli gitar. kalo orang lain masih bisa mikirin beli baju, saya nggak bisa. pedoman saya itu majalah gitar. Guitarist & Guitar World magz.

What's the first album you bought?
I forgot precisely... But if I'm not mistaken, Java Jive.

Lupa persisnya apa..tapi kalo nggak salah Java Jive.

What keeps you up at night?

Other than music, what else is important to you?

Nothing. Family, probably.

Where do you want to see your self in 10 years?
At home. Listening to Is This It with my kid.

Where do you want to be when wake up?
In my own room.

All photos by Dimas Wisnuwardono.
( I decided to post both English and Indonesian answers. Some of his answers are just too funny in Indonesian.)

Sunday, August 1, 2010

parce qu'ils comptent le plus

Je ne peux pas obtenir assez de instax. Lina fait le dîner pour nous et nous avions le meilleur temps. vous allez nous manquer lin! Doesn't everything sound darling in French?

le sexe dans un cadre

Juergen Teller.